EMMY® AWARD WINNING DIGITAL CREATIVE with twenty years DESIGN & PRODUCTION LEADERSHIP

 

EDUCATION:                California College of Arts and Crafts | B.F.A. Graphic Design, May 1997

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SKILLS:                       Adobe & Microsoft suites, Jira, Confluence, SEO, Android & iPhone, PC & Mac

 

AWARDS:                     Emmy® Winner “New Approaches – Daytime Children’s” Kabillion - I Got a Rocket, 2008

                                    La Opinion Newspaper – Mujeres Destacadas, March 2009

                                    Self Help Graphics & Art REVIVAL Artist Honoree, 2011

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EXPERIENCE:    

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Senior Director, Creative - Mobile, Nickelodeon, Burbank, CA (August 2014 – May 2018)

Responsible for driving and implementing long-term creative vision throughout the development and production process, ensuring high quality and fun experiences for Nickelodeon’s mobile game portfolio. Advocate for the Nickelodeon gamer in all creative and communication decisions. Responsible for art style development and content creation on top charting games and apps, Game Shakers: Sky Whale, Teenage Mutant Ninja Turtles: Portal Power, and Jojo Siwa’s iMessage stickers.

• Provide creative vision, direction and feedback for Premium games & apps

• Manage creative production, budget and timelines (In game text, VO, music, SFX, characters, backgrounds)

• Review and contribute to game documentation (MVP, GDD, Music & SFX design doc)

• Lead live operations content planning and production for all app updates

• Creatively vet all developer resources for Business Development

• Hands on marketing creative, (Title page, app icon, promo video, app description text, keywords)

• Hands on UI/UX feedback and direction for all mobile experiences (tutorial, store, HUD, end game)

• Mentor game producers in developing creative skills

• Work across game and franchise teams to ensure brand alliance

 

Director, Creative Production - Mobile, Nickelodeon, Glendale, CA (January 2013 – August 2014)

Led creative and production for Nickelodeon Premium games, SpongeBob Moves In, and TMNT: Rooftop Run. Worked closely with developers to guide creative, manage production and strategize content updates. Teenage Mutant Ninja Turtles: Rooftop Run and SpongeBob Moves in are the first mobile Apps launched with the Nickelodeon Premium games team and are still top revenue generating games within the portfolio.

• Managed developer relationship, contract and milestone terms

• Oversaw production process from initial creative development to quality assurance and live release

• Provide creative direction for game content, UI, audio, VO, and in game text

• Managed brand approvals with Nickelodeon franchise & show teams

• Partnered with marketing to merchandise the app store (app icons, screenshots, descriptions, keywords)

• Manage creative production, budget and timelines (In game text, VO, music, SFX, characters, backgrounds)

• Partnered with international teams

• Drove research to facilitate play sessions

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Managing Producer & Creative Director, Petpet Park, Nickelodeon, Glendale, CA (November 2010 – August 2014) 

Chief product owner and creative lead for Petpet Park. Responsible for Petpet Park growth and development, managing Creative, Production and Tech teams to build content and feature development that increased revenue and engagement. Responsible for budget and revenue goals, working in partnership with Marketing, Research and Executive team.

• Owned the brand, including all creative, feature and monetization planning and approvals

• Managed Creative, Production and Technology teams

• Responsible for monthly membership and monetization strategies

• Prioritized feature development based on budget, schedule and user research

• Owned the product roadmap for SCRUM development

• Implemented a Coppa-compliant community strategy

• Presented recurring revenue and traffic KPIs to Executive team

• Constantly looked to optimize and improve site performance and funnel

• Created a fun and addictive user experience!

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Creative Producer, Petpet Park, Nickelodeon, Glendale, CA (August 2009 – November 2010)

Creative Producer, responsible for guiding all creative, content planning, and feature development for Petpet Park. Directly managed team of artist, game designers and writers to build monthly content and features. Responsible for documenting initiatives to communicate creative vision to Production, Technology and Marketing teams.

• Conceived and developed new features and monthly content

• Managed creative asset production, approvals and release to live schedule

• Manage weekly messaging and player outreach from community team

• Partnered with premium team to maximize revenue potential in monthly content

• Partnered with marketing team to promote key features and content

• Regularly update and pitch creative features to senior management team

• Partner with Research team to plan and execute usability and focus testing

• Maintained brand integrity for Petpet Park product and all related media

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Director of Creative & Online Production, Kabillion Inc., Woodland Hills, CA (February 2006 – August 2009)

Director of Creative & Production for Kabillion, a multi-platform network for kids. Responsible for conceptual development, design and production of all user experience and social networking components for kabillion.com. Oversee the online production team, which includes a staff of in house and outsourced artists, graphic designers, flash and PHP programmers.

• Strategically plan and conceptualize user experience, including avatar creation system, games, live monitored chat, user polls, and user ambassador system

• Admin design, for safe and streamlined site moderation of social networking applications.

• Set and maintain production schedule for online team

• Online marketing, create opportunities within the site’s content and experience for immersive advertisement and

• sponsorships with relevant partners

• Brand development, design, style guide creation, establishing identity for on and offline markets.

• Consumer products, creating branded merchandise for Kabillion.com

• Work with sister company, Taffy Entertainment and their partners to establish online presence for Taffy properties

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Creative Director/Co-founder, ‘Adup’teyshun, Inc., Burbank, CA (February 2005 – February 2006)

Creative Director and co-founder of ‘Adup’teyshun, Inc., a web based development studio focused on creating tools and strategies to help client’s build brand recognition and awareness through online communities and gaming solutions.‘Adup’teyshun, Inc. was purchased by Mike Young Productions within a year. The ‘Adup’teyshun team was then transformed into Kabillion.

• Conceptualized and documented online experience for client IP, outlining deliverables, budget and timeline

• Designed and developed client sites, managed flash and PHP programmers to direct and create functionality

• Set and maintained production schedule to meet client deadlines

 

Lead Graphic Designer, NeoPets, Inc., Glendale, CA (May 2002 – February 2005)

Lead Graphic Designer, working directly with Vice President of Merchandise to develop programs for toy, apparel and stationery licensees. Managed the graphic design team working in collaboration with Neopets artist, vendors and licensees to create and develop the Neopets brand offline.

• Neopets style guide design and development

• Retail and event signage for in-store events and merchandise promotions

• POP and packaging design for licensed and Neopets produced product

• Merchandise designs for a variety of Neopets product

• Promotional designs for McDonald’s Happy Meal promotion 2004 & General Mills Cereal Box 2003

• Advertising design for print and web based email promotions

• Web interface design for Neopets web portal services